3 Types of Links Every Blog Must Have

3 Blog Links Every Blog Must Have

Creating blogs is often a painstaking and unrewarding process. Most content writers will admit that most of their blogs get little attention aside from touting the same line the industry is pulling. Nevertheless, blogs do remain the only real source of organic SEO and brand reputation building. The other options are on-site guest blogging, UGC content and newsletters. But nothing beats a reliable and regularly posted blog, especially when you can add external links and hoist your own up.

The trick is to create domain authority by associating with a high domain value website and then possibly get it to send a backlink in the future. If you are like me and you like to dig up enterprise data from names like McKinsey, Hubspot, Bain and Co., BCG etc. getting a backlink might take several years. But if you want to network with industry peers, getting a backlink is not so hard.

First things first though, you must get your own linking game right. And to do that, you must know what kind of link to add and where. Lets start on that right now:

3 Link Types Your Blog Must Have

The Blog Link

This is the most common type of link you will find on blog pages. These links can serve several purposes from linking up with other blogs covered to qualifying quoted data. Blogs leading to other blogs that provide even more information is an essential for good reading research enabling. Any blog that can generate a good rapport with other websites is bound to see a rise in its domain reputation in quick time.

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In my personal opinion blog links are best kept for smart, crisp, short-length but high-value blogs. I personally like to use resources like Hubspot blogs, or Forbes opinion pieces. In some cases, linking up with peer blogs and giving them a nudge up is also a good idea. This is especially true if you got your social listening campaigns going on good.

The Recent News/Trends Link

When you are writing a blog, it should always have something to do with trending topics. So, if you have a theme being covered in the media a lot, consider writing a blog about it. You can also come back to any older blogs and link up a news piece getting momentum on it. The golden rule of writing good content is to keep it fresh and continue adding value to it. This organic updating helps SEO values go up faster too.

Also, adding news links to your blogs increases their authenticity value. Most news websites are reputed domains and will add significant benefits to your website over a longer period of time. Further, you can use the repository sections of these news and trends websites to mark your own use of trend topics. These topics usually cycle in and out of public conversation over a period of time. If you are into content marketing like I am, these repositories and their links can help you build up a strong info network on specific topics. This industry trend and insider info resource is crucial for writing better content over the longer span of your career. So, get on it right now!

The PDF/Report Link

Despite the popularity of live links that lead to direct blogs, the best info in the world is almost always found in reports. Every notable government body, NGO like the United Nations or business will release reports in pdf formats for future use. Most major news agencies tend to prefer them and so, any linked pages with PDFs also indirectly link up with their domain. However, there is a lot of info that you can get aside from the ones quoted in the reports. So, getting familiar with the best names for reference and keeping a repository of PDFs is a very important.

One of the biggest issues with using PDFs is that not all of them have integral links. So, your SEO can take a hit even if you get vital info from them. The best thing to do then is to link the page where the PDF is listed. This should solve the crawl dead end issue. With that issue handled, you are sure to get a lot out of PDFs and save up a lot of data for future use as well.

How Should You Approach Link Building?

Link building approaches should vary by industry and purpose of the blog. The idea is to provide enough links to help readers explore the topic fully or in as much a capacity as would be possible. Usually, getting links to PDF reports is a bit overkill for shorter 700 word blogs but its always good to include one any such blog. For longer blogs of 1500 and beyond, using 3 to 5 PDFs will work quite well. Remember to quote the data and link the PDF correctly for best results. For more interesting blogging-related topics, follow me on social media and stay regular. Also, check out my website services portfolio for awesome content-related services!