Is Short-form Video Content the Hottest-Selling Marketing Ticket Right Now?

Short-form videos and related content have been around for some time now. But they have rapidly risen in popularity over the past year. Now, if you aren’t making some kind of short-form content, you are missing out.

Recently, Wall Street Journal published an article talking about Tik Tok and the challenge it is posing to Google’s Algorithm. You can read the article right here. For the TLDR: the essence was that while TikTok is not going to pose a threat to Google’s numbers, the trends are certainly going to make the market volatile.

A couple of days later digital marketing maestro Neil Patel published a blog on TikTok’s growing importance for social media marketing. If you haven’t figured out how social media marketing could fit into your ongoing and future campaigns, you are literally cutting your marketing potential. Here are some hot takes to help you fit this fast-growing marketing medium in your mix:

7 Things You Should Know for Making the Most of Short-Form Content

TikTok is Not the Only One

TikTok is the uncrowned king of short-form content. This platform has become so popular that it has begun challenging Google for user volume and algorithm-driven supremacy. However, it is not the only one that offers short-form content. Google’s parent company ABC has its own YouTube-based Shorts which is the same thing as TikTok. The difference lies in the viral value that TikTok offers.

Since the user base for TikTok is mostly young adults and people below 30, it enjoys a lot of primacy for viral content. But this does not necessarily make it popular for business-centric short-form video content. That is why companies that operate in countries where TikTok is banned like India, need not fret too much about not having the app available for use.

You Gotta Get Video Editing Onboard

Before you can get on any type of short-form video content at all, you have to understand how these videos work. There are a lot of tools available for processing videos into exciting short-form content. However, almost all of them will need a professional who can do the job fast and well. You can learn it by yourself but the uptake time is usually a bit high on video editing skills and you do not want to lose momentum.

Great video editing skills will also help you capitalize on the most popular types of TikTok-style video content. We will be detailing some of the most popular and commonly used short-form video content types for marketing in a bit. For now, getting solid editing skills for smartly curated short-form videos is of the essence for marketing success.

Short-form Goes Everywhere

One of the best things about short-form video content for TikTok and YouTube shorts is that they are highly marketable. You can put those up in a blog, directly market them via Whatsapp and cross-platform across all your SMM verticals. They also make for easy repurposing since the video is already produced to be eye-catching and competitive in the market. So, taking out takes and making more videos based on similar content is easy business.

This is particularly true for consumer markets and FMCG industries. Using B2C marketing channels via YouTube and Facebook/Instagram stories is a very effective way to market. In fact, microbusinesses and startups can rapidly gain a following and see conversions with deftly-defined and executed shot-form video marketing.

There Are Many Types You Can Do

Short-form video content predicates itself on fast-paced and attractive product/process showcasing. In essence, it is like an advertisement but better since it requires very little investment. Also, there are many ways to modify your short-form video and curate your SMM campaigns. Some highly popular types of short-form video content include how-to videos, product showcases, user-generated content, brand accomplishment content, executive/business profile content etc.

The best way to generate short-form content is to create a campaign based around them and then spruce other campaigns with them. This feeds the market a healthy slice of your short-form video potential and also generates a feedback loop. You can use the user engagement metrics to then further refine and focus on the types of content that have the highest uptake and competitive value.

Even Industrial Businesses Can Get In It

Industrial businesses often shy away from expansive online marketing because of the technical nature of their products/services. However, short-form video marketing enables even industrial sector entities to bring up engaging content without much fuss. They can use this medium to not just generate online content but also foreshadow live events like real-life or virtual seminars. Plus, user-generated content delivers a lot of potential value for promotion through direct B2B endorsement.

Another great benefit for industrial businesses from short-form video content lies in creating process awareness. This can help optimize the customer feedback loop and create a strong response from the market. Providing users with information on consumer industrial manufactures like refrigerators and ACs is a good way to create more rapport with a client market.

Engagement and Review is Key

One of the best things about short-form content is that it produces rapid feedback. People are much more likely to watch a 10-second or 30-second video than read through an entire blog. This means you can have a very quick response to your videos and create much more rapid momentum for marketing campaigns. This also enables you to review your creative process and fine-tune the vids for better responses. Alongside your online reputation management and lead generation process can make complete use of your user response to further scale your business potential.

Time to Get Micro-Influencers

One of the most unique things about short-form video content is using grassroot-level micro-influencers. Lots of businesses pay huge sums to brand ambassadors and influencers to promote their products. However, if you have a solid short-form content campaign then you can bring in micro influencers on your brand. This is a popular practice in many industries including video games which have a lot of sponsorships given out to fast-rising streamers. You can also get user-generated content and leverage it as micro-influencers if they have something unique to pitch your product/service with. The options are endless but the keynote is to create engaging and memorable video content.

How Does Short-form Video Content Work with Your SMM Strategy?

Short-form video content has a lot of applicability and offers marketers a wide range of options. If you want to flex your product in a catchy, memorable and easily translated content package, short-form is one of the best. While blogs like these provide detailed info, using short-form vids to push info out there can get you a lot of traffic and remain relevant for later use as well. But everything depends on the actual quality of your content and the engaging video style you adopt. I recommend checking out the best short vids from your competitors and consulting with marketers in your niche to discover your ideal opening strategy. Also, sub my blog for more awesome info on emerging trends in online marketing.